polaroid sx-70

While we’re on the subject of analog-esque photography, here’s a fantastic promo video for the old Polaroid SX-70. The film was produced by the offices of legendary designers Charles and Ray Eames. Their lounge chair will be mine. Oh yes.

I remember feeling like Polaroids were crappy back in the day. I think I was wrong.

I saw this video after I followed a link to a proposed digital revival of the old analog Holga cameras. Interesting concept.